A print and out-of-home campaign
for Apple News, putting user-curated content front and center.
Apple News is a digital news ressource that allows users to select the news they care the most about. We partnered with high-profile partner publications such as Vogue, National Geographic and Vanity Fair, marrying their unique content with the app's deconstructed user interface.
Within four weeks, we achieved 28,516,000 impressions across all print publications; 1,686,008 digital impressions; 95,511 clicks; and 284,139,000 total OOH impressions across San Francisco, NYC, and Chicago and London.
A print and out-of-home campaign
for Apple News, putting user-curated content front and center.
Apple News is a digital news ressource that allows users to select the news they care the most about. We partnered with high-profile partner publications such as Vogue, National Geographic and Vanity Fair, marrying their unique content with the app's deconstructed user interface.
Within four weeks, we achieved 28,516,000 impressions across all print publications; 1,686,008 digital impressions; 95,511 clicks; and 284,139,000 total OOH impressions across San Francisco, NYC, and Chicago and London.
A print and out-of-home campaign for Apple News, putting user-curated content front and center.
Apple News is a digital news ressource that allows users to select the news they care the most about. We partnered with high-profile partner publications such as Vogue, National Geographic and Vanity Fair, marrying their unique content with the app's deconstructed user interface.
Within four weeks, we achieved 28,516,000 impressions across all print publications; 1,686,008 digital impressions; 95,511 clicks; and 284,139,000 total OOH impressions across San Francisco, NYC, and Chicago and London.
A print and out of home campaign
for Apple News, putting user
curated content front and center.
Apple News is a digital news ressource that allows users to select the news they care the most about. We partnered with high-profile partner publications such as Vogue, National Geographic and Vanity Fair, marrying their unique content with the app's deconstructed user interface.
Within four weeks, we achieved 28,516,000 impressions across all print publications; 1,686,008 digital impressions; 95,511 clicks; and 284,139,000 total OOH impressions across San Francisco, NYC, and Chicago and London.
β Details
Sid Lee New York
2015
β Details
Sid Lee
New York
2015
β Details
Sid Lee
New York
2015
β Team
My role: Graphic Design
Creative Director: Dan Chandler
Ass. Creative Director: Cecilia Azcarate
Copywriter: Heather Brodie
Design director: Verena Michelitsch
In-Situ photography: Cait Oppermann,
Tobias Schneider, Christian Delfino
All photos provided by publication.
β Team
My role:
Graphic Design
Creative Director:
Dan Chandler
Ass. Creative
Director:
Cecilia Azcarate
Copywriter:
Heather Brodie
Design director:
Verena Michelitsch
In-Situ photography:
Cait Oppermann,
Tobias Schneider,
Christian Delfino
All photos provided
by publication.
β Team
My role: Graphic Design
Creative Director: Dan Chandler
Ass. Creative Director: Cecilia Azcarate
Copywriter: Heather Brodie
Design director: Verena Michelitsch
In-Situ photography: Cait Oppermann,
Tobias Schneider, Christian Delfino
All photos provided by publication.
Β©Isabelle Rancier 2019 β All rights reserved.
Nothing on this website can be reproduced, distributed, transmitted or adapted without the prior written consent from Isabelle Rancier.
Β©Isabelle Rancier 2019 β All rights reserved.
Nothing on this website can be reproduced, distributed, transmitted or adapted without the prior written consent from Isabelle Rancier.