A coherent brand voice and a refreshed logo: global redesign for MTV Networks.
I had the priviledge of rebranding an icon: MTV Networks. We stripped away any unnecessary decoration, used a restrained approach to type, made a bold use of scale and white space, and established a consistent holistic look and tone and voice, while also finding opportunities to infuse voice and personality to the messaging. The logo was refreshed to be simple, clean, bold and forward thinking. It afforded us a window to create capital "M" moments, where music, show talent, and audience imagery are intrinsically tied to MTV.
A coherent brand voice and a refreshed logo: global redesign for MTV Networks.
I had the priviledge of rebranding an icon: MTV Networks. We stripped away any unnecessary decoration, used a restrained approach to type, made a bold use of scale and white space, and established a consistent holistic look and tone and voice, while also finding opportunities to infuse voice and personality to the messaging. The logo was refreshed to be simple, clean, bold and forward thinking. It afforded us a window to create capital "M" moments, where music, show talent, and audience imagery are intrinsically tied to MTV.
A coherent brand voice and
a refreshed logo: global redesign
for MTV Networks.
I had the priviledge of rebranding an icon: MTV Networks. We stripped away any unnecessary decoration, used a restrained approach to type, made a bold use of scale and white space, and established a consistent holistic look and tone and voice, while also finding opportunities to infuse voice and personality to the messaging. The logo was refreshed to be simple, clean, bold and forward thinking. It afforded us a window to create capital "M" moments, where music, show talent, and audience imagery are intrinsically tied to MTV.
A coherent brand voice and a refreshed logo: global redesign for MTV Networks.
I had the priviledge of rebranding an icon: MTV Networks. We stripped away any unnecessary decoration, used a restrained approach to type, made a bold use of scale and white space, and established a consistent holistic look
and tone and voice, while also finding opportunities to infuse voice and personality to the messaging. The logo was refreshed to be simple, clean, bold and forward thinking. It afforded us a window to create capital "M" moments, where music, show talent, and audience imagery are intrinsically tied to MTV.
— Details
Viacom
2010
— Details
Viacom
2010
—Team
My role: Design
Creative Directors: Jeffrey Keyton,
Romy Mann, Lance Rusoff
Art directors: Thomas Berger,
Lance Rusoff, Ana Sanchez
Designers: Dan Cassaro, Crobin
Producer: Susannah Nilosek
Animators: Jen Epstein, Chris Gallagher
AIGA 365: Design Effectiveness (2011)
—Team
My role: Design
Creative Directors:
Jeffrey Keyton,
Romy Mann, Lance Rusoff
Art directors:
Thomas Berger,
Lance Rusoff, Ana Sanchez
Designers: Dan Cassaro,
Crobin
Producer:
Susannah Nilosek
Animators: Jen Epstein,
Chris Gallagher
AIGA 365:
Design Effectiveness
(2011)
—Team
My role: Design
Creative Directors: Jeffrey Keyton,
Romy Mann,
Lance Rusoff
Art directors:
Thomas Berger,
Lance Rusoff,
Ana Sanchez
Designers: Dan Cassaro, Crobin
Producer:
Susannah Nilosek
Animators:
Jen Epstein,
Chris Gallagher
AIGA 365: Design Effectiveness (2011)
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©Isabelle Rancier 2019 — All rights reserved.
Nothing on this website can be reproduced, distributed, transmitted or adapted without the prior written consent from Isabelle Rancier.
©Isabelle Rancier 2019 — All rights reserved.
Nothing on this website can be reproduced, distributed, transmitted or adapted without the prior written consent from Isabelle Rancier.