A colorful campaign video for Sally Hansen's iconic, first-ever product,
Hard As Nails.
Sally Hansen created her eponymous company with the launch of Hard As Nails in 1953. It's since become a staple in American women's manicure regimens. A clear nail hardener, it is the foundation for strong, beautiful nails. Our task was to reposition this hard-working product, and create a dynamic campaign that would remind consumers that beautiful nails come from strength. We cast Sam Ushiro, a DIY powerhouse, doing what she doest best: making stuff with her hands, without ever breaking a nail in the process.
A colorful campaign video for
Sally Hansen's iconic, first-ever product, Hard As Nails.
Sally Hansen created her eponymous company with the launch of Hard As Nails in 1953. It's since become a staple in American women's manicure regimens. A clear nail hardener, it is the foundation for strong, beautiful nails. Our task was to reposition this hard-working product, and create a dynamic campaign that would remind consumers that beautiful nails come from strength. We cast Sam Ushiro, a DIY powerhouse, doing what she doest best: making stuff with her hands, without ever breaking a nail in the process.
A colorful campaign video for Sally Hansen's iconic, first-ever product, Hard As Nails.
Sally Hansen created her eponymous company with the launch of Hard As Nails in 1953. It's since become a staple in American women's manicure regimens. A clear nail hardener, it is the foundation for strong, beautiful nails. Our task was to reposition this hard-working product, and create a dynamic campaign that would remind consumers that beautiful nails come from strength. We cast Sam Ushiro, a DIY powerhouse, doing what she doest best: making stuff with her hands, without ever breaking a nail in the process.
A colorful campaign video for
Sally Hansen's iconic, first-ever product, Hard As Nails.
Sally Hansen created her eponymous company with the launch of Hard As Nails in 1953. It's since become a staple in American women's manicure regimens. A clear nail hardener, it is the foundation for strong, beautiful nails. Our task was to reposition this hard-working product, and create a dynamic campaign that would remind consumers that beautiful nails come from strength. We cast Sam Ushiro, a DIY powerhouse, doing what she doest best: making stuff with her hands, without ever breaking a nail in the process.
A colorful campaign video for Sally Hansen's iconic, first-ever product, Hard As Nails.
Sally Hansen created her eponymous company with the launch of Hard As Nails in 1953. It's since become a staple in American women's manicure regimens. A clear nail hardener, it is the foundation for strong, beautiful nails. Our task was to reposition this hard-working product, and create a dynamic campaign that would remind consumers that beautiful nails come from strength. We cast
Sam Ushiro, a DIY powerhouse, doing what she doest best: making stuff with her hands, without ever breaking a nail
in the process.
— Details
Anomaly NY
2018
— Team:
Role: Art director
Group Creative Director: Ida Gronblum
Creative Director: Lea Egan
Director: KT Auleta
Producer: Kate Moore
Edit: Picture Farm
— Team:
Role:
Art director
Group
Creative Director:
Ida Gronblum
Creative Director:
Lea Egan
Director:
KT Auleta
Producer:
Kate Moore
Edit:
Picture Farm
— Team:
Role: Art director
Group Creative Director: Ida Gronblum
Creative Director:
Lea Egan
Director: KT Auleta
Producer: Kate Moore
Edit: Picture Farm
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©Isabelle Rancier 2019 — All rights reserved.
Nothing on this website can be reproduced, distributed, transmitted or adapted without the prior written consent from Isabelle Rancier.
©Isabelle Rancier 2019 — All rights reserved.
Nothing on this website can be reproduced, distributed, transmitted or adapted without the prior written consent from Isabelle Rancier.