A test project for Sally Hansen: conceptual images created to live on retailer shelves, which include stores like Target, Walgreens and CVS.

Each set is a wink to the specific polish's properties: marbles support Hard As Nail's promise to deliver color + rock-hard strength; Insta-Dri is paired with a sporty stopwatch, speaking to its lightning-fast drying potential; the dimensional spheres indicate Miracle Gel's glossyness and endurance, etc. 

A series of images created to live on Sally Hansen's retailer shelves, which include stores like Target, Walgreens and CVS.

Each set is a wink to the specific polish's properties: marbles support Hard As Nail's promise to deliver color + rock-hard strength; Insta-Dri is paired with a sporty stopwatch, speaking to its lightning-fast drying potential; the dimensional spheres indicate Miracle Gel's glossyness and endurance, etc.

A series of images created to live on Sally Hansen's retailer shelves, which include stores like Target, Walgreens and CVS.

Each set is a wink to the specific polish's properties: marbles support Hard As Nail's promise to deliver color + rock-hard strength; Insta-Dri is paired with a sporty stopwatch, speaking to its lightning-fast drying potential; the dimensional spheres indicate Miracle Gel's glossyness and endurance, etc.

A test project for Sally Hansen: conceptual images created to live on retailer shelves, which include stores like Target, Walgreens and CVS.

Each set is a wink to the specific polish's properties: marbles support Hard As Nail's promise to deliver color + rock-hard strength; Insta-Dri is paired with a sporty stopwatch, speaking to its lightning-fast drying potential; the dimensional spheres indicate Miracle Gel's glossyness and endurance, etc.

— Team

Role: Art direction
Associate Creative Director: Lea Egan
Creative Director: Ida Gronblum
Photographer: Stephanie Gonot
Set Design: Marie-Yan Morvan
Producer: Milisava Tertovich

— Team

Role: Art direction
Associate Creative Director: Lea Egan
Creative Director: Ida Gronblum
Photographer: Stephanie Gonot
Set Design: Marie-Yan Morvan
Producer: Milisava Tertovich

— Team

Role: Art direction
Associate Creative Director: Lea Egan
Creative Director: Ida Gronblum
Photographer: Stephanie Gonot
Set Design: Marie-Yan Morvan
Producer: Milisava Tertovich

— Team

Role: Art direction
Associate Creative Director: Lea Egan
Creative Director: Ida Gronblum
Photographer: Stephanie Gonot
Set Design: Marie-Yan Morvan
Producer: Milisava Tertovich